Articles Posted in the " Leadership & Culture " Category

  • The Marketing Performance Blueprint

    I know I’ve gone missing for a while but I’m back stronger than ever! In an effort to rebuild myself I have been reading a great book by Paul Roetzer titled The Marketing Performance Blueprint. This is a great B2B marketing book that examines the emergence of a significant marketing performance gap for many companies […]

  • Is Real Growth Achieved By Marketers?

    There are many qualities marketers have in common: relentless drive, creativity, and determination, to name a few. Yet there is one area where marketers fail. And that is effectively marketing an organization’s offerings to achieve real growth. So whose job is it to figure out how to create this growth? Marketers must own the charter of growing […]

  • Don’t Present. Put On A Show.

    When I attend a lecture, a presentation at work, or a meeting I go to see the speaker and the attendees. I already know what they have to say and present. There’s no need for slide shows, graphs and data. I don’t remember any of these things. Words, words, words. Data, data, data. Slides, slides, […]

  • How To Speak So That People Want To Listen

    Ever spoken or presented to a wider audience and felt you just didn’t hit the mark. You didn’t excite and you definitely didn’t engage and make the crowd want to listen… I came across this great Ted talk from Julian Treasure – How To Speak So That People Want To Listen. Julian Treasure claims there […]

  • Your Legacy Is Your Work!

    I just came across this post from Seth Godin and had to quote it: The artist who dances on the edge: “You are brave. Such a generous soul, someone who doesn’t hesitate to leap when others shrink in fear. Your work means so much to you and to the people you share it with, we […]

  • How Does Culture Drive Performance?

    There’s something about the FIFA world cup that drives millions of fans, supporters and viewers of the game worldwide absolutely crazy! Waking up all hours of the morning to watch a sport driven by individual and team performance really made me wonder… What drives these teams and individuals to excel under such intense pressure, every […]

  • Rethinking Strategy

    According to Michael Porter (Professor of Harvard Business School and Director of the Institute for Strategy and Competitiveness), the worst error in strategy is to compete with rivals on the same dimensions. Porter claims rethinking strategy involves “understanding your industry deeply before you focus on your market position. And then focus on your positioning along […]

  • The Evolution Of Marketing

    The pressure for change requires marketers to adapt and evolve. Evolution can be defined as “any process of formation or growth”. The evolution of marketing requires marketing executives to have the following qualities: RESILIENCE: The ability to deal with uncertainty and bounce back from setbacks. INNOVATION: The ability to push the envelope and develop new […]

  • Marketing A Commodity

    Is it possible to brand and market a commodity? Is it also possible to escape the trap of transactional pricing and eroding margins? And change customer behaviour and re-invent your market place? It sure is and a medium size family business in Portugal did it and destroyed their global rivals… They are called Renova and […]

  • Creativity and Conviction in B2B Marketing

    Creativity can be defined as “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations.” Wow the ability to transcend. How powerful is that… For a marketer, this might mean surrounding yourself with a group of people who support and encourage your ideas. For […]

  • Leadership in Marketing

    Can marketers make great leaders? According to Roselinde Torres a senior partner and managing director at consulting firm BCG: “The best leadership development doesn’t happen by just going off to a course or a seminar… The best leadership development happens when people are learning in the context of their own strategic, economic agenda, with the […]

  • A Conference Call In Real Life

    Next time your invited to a conference call think twice! Watching this parody of a conference call in real life will probably remind you of all things that go wrong. Even with the latest advances in technology we keep on making things so much harder for ourselves in the business world. The overuse of attempting […]

  • The Power Of Brainstorming

    We often limit the number of creative conversations we now have in business. We allow the pressure of hitting deadlines overtake the adoption of new ideas and the true power of brainstorming. Brainstorming can be defined as a either a group or individual creative process by which efforts are made to find a conclusion for […]

  • Why You Can’t Work At Work

    Ever wondered why you can’t work at work? Are you stuck in meetings with a seemingly endless amount of people? All with different issues and stories to tell. All looking for someone to listen to them, understand them and possibly provide all the answers. Well I’ve been in back to back meetings, ranging from an […]