Articles Posted in the " B2B Campaigns and Communications " Category

  • Eyes On The Road

    A full cinema of movie goers settle in to watch a film… Then, every person in the cinema receives a text, and checks their mobile phone. But what happens next is seriously scary and sends a very strong message. Volkswagen created “Eyes On The Road” to make one thing clear: Do Not Text And Drive. […]


  • How Does Culture Drive Performance?

    There’s something about the FIFA world cup that drives millions of fans, supporters and viewers of the game worldwide absolutely crazy! Waking up all hours of the morning to watch a sport driven by individual and team performance really made me wonder… What drives these teams and individuals to excel under such intense pressure, every […]


  • Moving Away From Pushing Products

    Moving away from pushing products to marketing the experience can be very powerful… Andes Beer proved this by launching a marketing campaign that enabled their customers to escape from “unbearable commitments”. The marketing campaign titled: “Teletransporter” won a Grand Prix at Cannes. Saatchi & Saatchi took a creative approach to engage with their target audience: […]


  • Marketing A Commodity

    Is it possible to brand and market a commodity? Is it also possible to escape the trap of transactional pricing and eroding margins? And change customer behaviour and re-invent your market place? It sure is and a medium size family business in Portugal did it and destroyed their global rivals… They are called Renova and […]


  • Break The Silos Down With Your Marketing

    Silos can exist in any company, big or small. Every company is split into divisions, departments, or units. This structure allows for specialisation. But with specialisation, comes complexity and conflicting priorities. Conflicting priorities quickly create office politics, finger pointing, and red tape. What a waste of resource, time and money! So as a marketer, how […]


  • Chrysler’s Imported From Detroit Marketing Campaign

    Chrysler’s Imported from Detroit marketing campaign is simply amazing. It’s authentic and 100% patriotic. Plus it features Bob Dylan… The ad below ends with the words, “All-New Chrysler 200,” and then the clever tagline, “America’s Import.” I love the glimpses of the automotive assembly line, and Detroit. Maybe if the car manufacturing plants in Australia […]