Articles Posted in the " The B2B Market Blog " Category

  • The Power of Emotion in B2B Marketing

    Don’t ever underestimate the power of emotion in decision making at any level: personal or business. In the B2B market the power of emotion is critical to the success of the sales pitch and the brand promise. I came across a great article from a past lecturer of mine at Monash University called Leslie de Chernatony. […]


  • Sunday Coffee – Cote Terra Oakleigh

    Finding “Cote Terra” on a lazy Sunday was truly a discovery. Based in Oakleigh near the train station – great coffee was served with the utmost care and respect. Accompanied with an amazing breakfast wrap – we loved it! Much loved by long time regulars Cote Terra continues to do things differently and from the heart. […]


  • The Marketing Performance Blueprint

    I know I’ve gone missing for a while but I’m back stronger than ever! In an effort to rebuild myself I have been reading a great book by Paul Roetzer titled The Marketing Performance Blueprint. This is a great B2B marketing book that examines the emergence of a significant marketing performance gap for many companies […]


  • Snickers Campaign – The Brady Bunch

    In a new take on the ‘you’re not yourself when you’re hungry’ Snickers marketing campaign, The Brady Bunch makes an appearance. What a clever new take on a successful marketing concept for Snickers. The full-length ad involves Carol and Mike Brady, and an angry Danny Trejo as Marcia. Steve Buscemi is also featured as Jan Brady […]


  • Why Branding Is Misunderstood

    Depending on who you talk to, branding can be a complete mystery. And when a brand is misunderstood, those who think they are marketers play a very dangerous role. They feel brands are business names or product labels, logos, packaging or signage with little or no tangible value. According to Seth Godin: “Your logo is […]


  • KitKat: Take A Break Campaign

    KitKat’s branding on wrappers has taken a recent facelift – incorporating YouTube. Yes, YouTube and what a clever idea! Dame Fiona Kendrick, the chief executive and chairman at Nestlé said: “As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase […]


  • Is Real Growth Achieved By Marketers?

    There are many qualities marketers have in common: relentless drive, creativity, and determination, to name a few. Yet there is one area where marketers fail. And that is effectively marketing an organization’s offerings to achieve real growth. So whose job is it to figure out how to create this growth? Marketers must own the charter of growing […]


  • That Little Red Devil

    Do you remember that little red devil that would appear in cartoons when we were kids? You know the one that always gave the worst advice, eager to tear down the belief and confidence of the hero character. That little red devil can be in your head, that voice of insecurity and self-criticism. Your self […]



  • Creating A Meaningful Marketing Story

    Every story needs a spark of something remarkable, so it can be remembered and shared. A remarkable story can inspire and provoke change. It can bring action and align people towards a common purpose. I discovered this great info-graphic from the copyblogger and just had to share and write about it… Well done Sonia Simone […]


  • The Challenge Of Hitting Every Deadline

    What’s the one thing almost all marketing executives need? You may think more ideas, additional funding, a better and bigger team, or even the power to read minds. This would all help, but I have found (especially in the past year) having more hours in our working days would come in really handy – especially […]


  • Budweiser’s Lost Dog

    In marketing as in life, there some clear-cut truths… One is: people love to laugh. And two: They also love to cry. We all love to remember something; and Budweiser’s “Lost Dog” marketing campaign is onto a sure thing! “Lost Dog” tells the story of a puppy who gets separated from his best friend — […]


  • Creating My Own Little Cafe

    I recently created my own little cafe and haven’t looked back… Apart from enjoying coffee, learning as much as I can about it, excites me to no end. The type of bean, the origin of that bean, how it was picked, the taste and aroma, the roasting process, the brewing process, frothing the milk, and […]


  • Does Marketing Sell?

    Salespeople who win sell differently to those who come in second, third and last. So what can marketing do to help sales results in this volatile, uncertain, complex and ambiguous world of selling? Here are five things I’ll be working on this year with my marketing team to maximize sales results: 1. Salespeople who win […]