My name is Peter Zafiris and I am a B2B sales and marketing executive based in Melbourne, Australia. I believe I was born to be in marketing. I love the buzz of being able to change customer’s perception of a product. I love that in marketing there are no boundaries and you can write your own rules. Many find this unpredictability daunting, scary and downright frustrating but it’s this that I enjoy the most. The ability to try new things, change people’s minds and achieve real results. It really gets my blood racing.

And this is the reason why I created The B2B Market™ in 2014. Recently featured in B&T Magazine my approach to B2B sales and marketing is clearly communicated in this article:

As a B2B marketer and change agent, I have developed dozens of business-changing sales and marketing programs, most of which have stood the tests of time. I’m excited about working with marketers who aim to reach new heights.