KitKat: Take A Break Campaign

KitKat’s branding on wrappers has taken a recent facelift – incorporating YouTube. Yes, YouTube and what a clever idea!

Dame Fiona Kendrick, the chief executive and chairman at Nestlé said: “As KitKat celebrates its 80th anniversary and YouTube turns 10 this year, it is really exciting to be taking the partnership to a new phase with our most iconic brand and slogan, ‘Have a break, have a KitKat’.”

It’s a clever way to leverage brands from a marketing point of view. Both products are complimentary and endorse the idea of just “having a break”. The new “celebrate the breakers break” campaign by ad agency J Walter Thompson is brilliant. Have a look at their latest ad for KitKat below:

YouTube Preview Image
What a clever marketing concept and brand positioning strategy.

Well done KitKat!