The Challenge Of Hitting Every Deadline

What’s the one thing almost all marketing executives need?

You may think more ideas, additional funding, a better and bigger team, or even the power to read minds. This would all help, but I have found (especially in the past year) having more hours in our working days would come in really handy – especially the challenge in hitting every deadline. According to Dr. Christine Carter, happiness expert and author, there is a way to make it feel like we all have more time. She suggests that time-poor executives should steal a concept from the pharmaceutical industry. The concept being: “Minimum Effective Dose” (MED).

“MED is considered to be the lowest dose of a pharmaceutical product that spurs a clinically significant change in health or well-being… In order to live and work from my sweet spot, I had to find the MED in everything in my life: sleep, meditation, checking emails, school volunteering, homework help, date nights,” Carter explains.

“Our culture is obsessed with constantly striving for more–more money, more success, more activities. But all this running after more leaves many of us feeling frantic. Instead of asking yourself how you can maximize different aspects of your life, ask yourself how little of an activity you can do and still feel the positive effects of participation… We need to accept that more is not necessarily better and that our go-go-go culture, left unchecked, will push us not only beyond our MED–but beyond the ‘maximum tolerated dose,’ the level at which an activity (or drug) becomes toxic and starts causing an adverse reaction,” cautions Carter, who also offers a suggestion for how to get started.

“The first step in dialing back the business of everyday life is to figure out your minimum effective dose of everything,” she instructs. “Figure out how much time you actually need to spend on your email, going to meetings, driving your kids to their activities, etc., in order to be effective at home and at work.” Watch this video. Carter shares some myths and her approach – she calls “our sweet spot”… You may just discover a new meaning and way of doing things. We achieve more when we do less with more conviction and passion.