On My Bookshelf – Damn Good Advice by George Lois
George Lois offers practical advice to inspire creatives. This book provide a snapshot of his work and years spent as an advertising creative. For all those looking to succeed in life, business and creativity this book if for you.
Each page offers a fresh perspective and very different outlook on life and business. The ideas, images and illustrations presented are fresh and hard-hitting. Whether it’s developing a new campaign, communicating your point, or making your presence felt; no one is better placed than George Lois to teach you the process of “creativity”.
“Creativity can solve almost any problem – the creative act, the defeat of habit by originality, overcomes everything.” How true is this bold statement by Lois… As marketers we have no choice but to be creative, reckless and remarkable. Better to have our work understood and remembered, rather than seen and forgotten. There is no middle ground. Being careful guarantees mediocrity, which means our work will conform and become invisible.
I love this book and have read it cover to cover countless times over the last few weeks. Section 27 in the book resonates with me:
27. Teamwork might work in building an Amish barn, but it can’t create a Big Idea. The accepted system for the creation of innovative thinking in a democratic environment is to work cooperatively in a team-like ambience. Don;t believe it. Whatever the creative industry, when you’re confronted with the challenge of coming up with a Big Idea, always work with the most talented innovative mind available. Hopefully… that’s you. Avoid group analysis paralysis. The greatest innovative thinker of our age remains Apple co-founder Steve Jobs, a modern-day Henry Ford. Jobs was not a consensus builder but a dictator who listened to his own intuitions, blessed with an astonishing aesthetic sense. Be creative of your own, edgy, solo talent.
I found this TED talk and was blown away – hope you love the book and talk as much as I do…